Local market trade
Vandersterre Groep plays a leading role in the itinerant trade segment (at local markets). Through the market schemes Holland Kaascentrum, Daalder Kaas and KaasKoning we work together with independent small businesses. By pooling our knowledge and experience of purchasing, sales and marketing – plus a healthy dose of individual entrepreneurship – the members of these market schemes are very highly rated by those attending the many weekly markets in the Netherlands, Germany, Belgium and Austria. The different market schemes each work with a complete and varying brand concept, recognizable to the consumer and with a "freshly cut" quality that customers come back for again and again.